- This Privacy Policy ("Privacy Policy") governs the processing of your personal data as part of your use of our Website (the "Website") and the related services (collectively referred to as the "Services"). This processing is carried out by P. De Heus en Zonen Greup B.V. as data controller, with registered office at Stougjesdijk 153, 3271 KB Mijnsheerenland, the Netherlands ("we", "us"), registered with the Dutch Chamber of Commerce (KvK) under number 23051881 and with VAT number NL007546907B01, in accordance with applicable data protection legislation.
- For questions about this Privacy Policy or about how we process your data, you can contact us at info@heustractors.com.
- By using our website or services, you confirm that you have carefully read this Privacy Policy and agree to it without reservation. We reserve the right to amend this Privacy Policy from time to time at our own discretion. Such changes will be communicated via the Website.
- "Cookies" or similar technologies may be used as part of the website or the services. Cookies are text files placed on the hard drive of a device, containing certain information, which may include personal data. For more information about our use of cookies, please refer to our Cookie Policy.
- This Privacy Policy was last updated on 04/09/2026.
What data we process, and why
1. When you use the website and/or services, we process the following personal data relating to you:
When? Using our services, contacting us, requesting a quote, using the website
What? Identification data
Why (purpose)? Handling your enquiry
Legal basis? Legitimate interest
Retention period? Up to 2 years after last contact
- When? Product configuration via the online configurator
What? Identification data, preferences, configuration data
Why (purpose)? Providing a personalised quote
Legal basis? Legitimate interest
Retention period? Up to 2 years after last contact
- When? Compiling and submitting a quote basket
What? Identification data, selected products/configurations
Why (purpose)? Preparing and following up on your quote request
Legal basis? Pre-contractual measures / legitimate interest
Retention period? Up to 2 years after last contact. If you become a customer, the retention periods for customer data below apply
- When? Creating a dealer account and using the restricted dealer portal
What? Identification and business data
Why (purpose)? Providing access to dealer-specific information, pricing, and ordering options
Legal basis? Performance of the agreement
Retention period? Duration of the dealer relationship, up to 2 years after last activity if the agreement ends
- When? Warranty or return request
What? Identification data, order data
Why (purpose)? Handling your warranty or return request
Legal basis? Performance of the agreement
Retention period? Duration of the warranty period (12 months) + 2 years thereafter
- When? Newsletter subscription
What? Identification data
Why (purpose)? Sending related information and updates
Legal basis? Consent
Retention period? Until you unsubscribe, or automatically after 3 years without interaction (opening, clicking)
2. In principle, we obtain the personal data listed above directly from you. In addition to the purposes mentioned above, we may also process your personal data:
- To provide you with personalised and efficient information about products and services you request, whether via the website, email, phone, or social media channels.
- To ensure correct service delivery.
- For direct marketing purposes, meaning to provide you with targeted communication, promotions, offers, and other advertisements from us. We always ask for your consent for this.
- To carry out statistical analyses to improve our Website and/or Services, or to develop new products or services.
- To transfer to police or judicial authorities as evidence of possible crimes, or where there are reasonable suspicions of an unlawful act or crime committed through your use of the Website or Services.
- In the context of a possible merger with, acquisition by/of, or split by a third party. If this third party is located outside the European Economic Area, we will ensure appropriate safeguards as described below.
3. If and when your registration on the website or use of the website or services can be considered (a) a breach of our terms or property rights, (b) a threat to the security or integrity of our services, (c) a danger to the Website, Services, or systems of us or our subcontractors due to viruses, malware, or any other form of malicious code, or (d) in any way illegal, unlawful, discriminatory, or offensive, we may process your data in the interest of ourselves, our partners, or third parties.
Who we share your data with
1. We rely on the following external processors to offer you the best possible website and service:
- External processors
- Combell: hosting provider, responsible for hosting our website and the associated data
- Mailchimp: sending newsletters and related communication
- Agro IT: ERP system for order processing, inventory management, and customer management
- Google Analytics: website statistics and usage analysis
- Microsoft Clarity: analysis of user behaviour on our website through session recordings and heatmaps, to improve the user experience
- Leadinfo B.V. (Rotterdam, the Netherlands): lead generation through website recognition. The tool recognises company visits to our website based on IP addresses and shows us publicly available information, such as company names or addresses. Leadinfo places two first-party cookies to evaluate user behaviour, and processes domains from form submissions to correlate IP addresses with companies. More information at www.leadinfo.com. You can opt out here: www.leadinfo.com/en/opt-out.
- In addition, we may use advertising and tracking platforms (such as Google Ads, Meta Ads, or LinkedIn Ads) for remarketing and conversion measurement. These processing activities are based on cookies for which we ask your consent. More details on which specific tools we use and how you can manage your preferences can be found in our Cookie Policy.
- We ensure that all our processors may only process your personal data on our behalf and on the basis of a data processing agreement.
2. We do not send your personal data to third parties in an identifiable manner if this is not required to provide the services, without your explicit consent.
3. We may transfer anonymised data to other organisations, which may use this data to improve products and services.
Where we process data
1. We ourselves and our external processors process your identifiable personal data in principle within the European Economic Area (EEA).
2. If data is nevertheless transferred to a country outside the EEA, we ensure appropriate safeguards, such as the European Commission's Standard Contractual Clauses, or a valid adequacy decision of the European Commission for the relevant country. Upon simple request, you can obtain more information via info@heustractors.com.
3. We may transfer anonymised data to organisations outside the EEA, as this is no longer considered personal data.
How we process data
1. We only process the personal data necessary to achieve the purposes stated in this policy, in a lawful and transparent manner, and keep it as accurate and up to date as possible.
2. Your personal data is retained for as long as described in the table above, or until you withdraw your consent for processing based on consent. Withdrawing your consent may mean that you can no longer (fully) use the website or services.
3. We take appropriate technical and organisational measures to protect your personal data against unauthorised access, theft, loss, manipulation, or destruction. Access by our staff or that of our processors occurs only on a need-to-know basis and is subject to strict confidentiality obligations.
Your rights regarding personal data
1. Right of access: you have the right to request access to all personal data we process about you.
2. Right to rectification: you have the right to request that inaccurate or incomplete personal data be corrected free of charge.
3. Right to withdraw consent: you have the right to withdraw previously given consent for the processing of your personal data at any time, by sending an email to info@heustractors.com.
4. Right to restriction: you can ask us to restrict the processing of your personal data if (a) you dispute the accuracy of that data, (b) the processing is unlawful, or (c) the data is no longer needed for the stated purposes, but you still need it for a legal claim.
5. Right to object: you have the right to object to the processing of your data for serious and legitimate reasons. If the processing concerns direct marketing, you have the right to object at any time, free of charge and without justification.
6. Right to data portability: where your data is processed based on consent or an agreement, and this is done by automated means, you can receive your data in a structured, commonly used format.
7. How to exercise these rights: send your request to info@heustractors.com, clearly stating which right you wish to exercise. To verify your identity, we may ask you to provide additional information proportionate to the request. We will never ask you to send a full copy of your ID card by email; if identity verification is needed, this will be done via a more secure, less invasive method. We will handle your request as soon as possible, and no later than thirty (30) days after receipt.
8. Right to complain: if you have an issue with our processing of your personal data, please contact us first. If you are not satisfied with our response, you can file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens), P.O. Box 93374, 2509 AJ The Hague, via autoriteitpersoonsgegevens.nl.
